Mirra English ads: upload handover

I need these before the paused build. Answer in the box under each one.

1. Which ads, and which lanes?

All 37 (the 25 statics with S7-EN's story version split out, plus the 11 reels) in one WhatsApp and one website ad set, like CN30? Or a pick, like CN30's 30?

2. Budget per day

For TEST-OCT26-EN-WAHA and TEST-OCT26-EN-WEB. For reference on 19 Oct: CN30 runs RM120 (WhatsApp) + RM100 (website), and the current EN tests run RM100 / RM60.

3. Gift on for English?

CN30 runs the 20 / 40-meal gift in the WhatsApp lane. All 11 EN reels end on a gift end card, and U4-EN prints the gift on the image, so gift off means new end cards and dropping U4-EN.

4. R7F-EN: does the creators' licence cover the English cut?

It is the same footage from 11 real Mirra creators as the CN R7F-A that has run in CN30 since 14 Oct.

5. Which WhatsApp welcome for EN?

The live EN ads disagree: SCALE says "Hey there! Welcome to Mirra 🌸🌱", while the EVG-EN tests say "Hey there! Welcome to Mirra 🌸". Pre-filled message: "I'd like to see your menu and package!"

6. The "Lunch under 500 cal" headline

It is the headline on all 25 statics, and 7 captions also open with it, so low kcal leads the whole set (your 14 Oct rule: each ICP its own hook). Keep it, or give each ad a headline from its own signal?

7. Languages for the English ad sets

The EN tests today reach every language in the same cities, which overlaps CN30's audience. Keep that, or English speakers only?

Anything else

Anything about the batch that isn't one of the boxes above.

Yapper: my Grab bill v7

F3-EN · mir-ad-20261014-005 · approved 17 Oct

C1 · money saved
Opens on: "Okay, I need to talk about my Grab bill."

caption, headline and description: I write them next, for your OK here

Award speech: I owe it to my lunch v4

F7-EN · mir-ad-20261015-001 · approved 17 Oct

C1 · money saved
Opens on: "For this award, I'd like to thank my lunch. Mirra."

caption, headline and description: I write them next, for your OK here

Office scene: you slimmed down v15

SCN1-EN · mir-ad-20261014-006 · approved 17 Oct

C2 · weight number / body result
Opens on: "Aiyo, you slimmed down a lot, you know?"

caption, headline and description: I write them next, for your OK here

Before / after: not bloated v3

R7F-EN · mir-ad-20261014-002 · approved 17 Oct

C3 · body feeling (not bloated)
Opens on: "Bloated after lunch? Not anymore."

real creators' footage: licence check (question 4)caption, headline and description: I write them next, for your OK here

Street interview: a rainbow v7

F2-EN · mir-ad-20261014-007 · approved 17 Oct

C4 · visual delight (eating a rainbow)
Opens on: "Street interview: what's for lunch today?"

caption, headline and description: I write them next, for your OK here

Office unboxing v4

R2-EN · mir-ad-20261014-001 · approved 17 Oct

C5 · surprise (a blind box every lunch)
Opens on: "POV: your work lunch is a blind box."

caption, headline and description: I write them next, for your OK here

Nutritionist: the 850-calorie lunch v8

NUT1-EN · mir-ad-20261014-008 · approved 17 Oct

C6 · calorie maths / did-you-know (the ONE low-kcal-led cell)
Opens on: "Nasi goreng and teh tarik: about 850 calories."

caption, headline and description: I write them next, for your OK here

Mum: meal prep without the meal prep v2

R4-EN · mir-ad-20261014-003 · approved 17 Oct

C7 · time / convenience
Opens on: "POV: meal prep without the meal prep."

caption, headline and description: I write them next, for your OK here

Hidden camera in the lift v6

F6-EN · mir-ad-20261014-009 · approved 17 Oct

C8 · decision fatigue
Opens on: "Lift CCTV: not going down to buy lunch again?"

caption, headline and description: I write them next, for your OK here

Princess animation: no more 'what to eat' v7

F8-EN · mir-ad-20261015-002 · approved 17 Oct

C8 · decision fatigue
Opens on: "Aiyo, every day twelve o'clock, must think eat what again..."

caption, headline and description: I write them next, for your OK here

Office scene: order together v12

SCN2-EN · mir-ad-20261014-010 · approved 17 Oct

C9 · belonging (the office lunch circle)
Opens on: "Eh, twelve o'clock already. Lunch where?"

caption, headline and description: I write them next, for your OK here

C1-EN carousel

mir-ad-20261009-003 · approved 9 Oct

caption opens on 'under 500 cal'

Caption (WhatsApp lane, gift on)

Not a shake — a real lunch under 500 cal that keeps you full till dinner. 🍱

Meal replacements leave you hungry and over it by day three. This is actual food — cooked fresh, balanced, and something you look forward to.

🌿 Nutritionist-designed, balanced for real energy
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal — light, but keeps you full till dinner
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

Headline: Lunch under 500 cal · Description: Free delivery to selected areas
A gift-off version is ready too. If it also runs on the website, it gets the web version (RM20 off your first plan).

C1-S-EN single image

mir-ad-20261009-024 · approved 9 Oct

caption opens on 'under 500 cal'

Caption (WhatsApp lane, gift on)

C2-EN carousel

mir-ad-20261009-004 · approved 9 Oct

Caption (WhatsApp lane, gift on)

From RM19++ a meal, with free delivery to selected areas. 🍱

Lunch handled, every single day: no more thinking what to eat, no more daily Grab. A real, cooked lunch comes straight to your office.

🌿 Nutritionist-designed, balanced for real energy
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal — light, but keeps you full till dinner
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
📦 Free delivery to selected areas
🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

C2-SI-EN single image

mir-ad-20261009-025 · approved 9 Oct

Caption (WhatsApp lane, gift on)

S4-EN single image

mir-ad-20261009-002 · approved 9 Oct

Caption (WhatsApp lane, gift on)

Your work lunch, already cooked. 🍱

Back at work, and still running everything at home? A fresh, balanced lunch is cooked that morning and arrives at your office, ready to eat. No cooking, no planning, no noon scroll through delivery apps.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
📦 Free delivery to selected areas

💬 "Thank you for making my life easier ❤️" — a Mirra regular

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

S5-EN single image

mir-ad-20261009-022 · approved 9 Oct

Caption (WhatsApp lane, gift on)

Lunch, already sorted — this is what it looks like. 🍱

You open the food app at noon, scroll past the same few options and end up ordering whatever. With Mirra, lunch arrives at the office and all you do is open it: Mapo Tofu Rice, Jap Chae, Spicy Fusilli Pasta, all on the lunch rotation.

🌿 Nutritionist-designed, balanced for real energy
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal — light, but keeps you full till dinner
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

S7-EN single image

mir-ad-20261009-023 · approved 9 Oct

2 approved versions: the story version gets its own ad_id

Caption (WhatsApp lane, gift on)

same girl. same office. new lunch. 🍱

She used to grab lunch every day and still be deciding at 12:29. Now lunch arrives at the office, every one under 500 cal.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, light but keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U1-EN single image

mir-ad-20261009-001 · approved 9 Oct

Caption (WhatsApp lane, gift on)

Pants getting loose? Blame Mirra 😂

Lunch under 500 cal, cooked fresh every morning and delivered to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U2-EN single image

mir-ad-20261009-005 · approved 9 Oct

caption opens on 'under 500 cal'

Caption (WhatsApp lane, gift on)

What's for lunch lately? Mirra, every meal under 500 cal. 🍱

No more thinking about lunch, no more daily delivery. The portion's just right, and it's different every day.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U3-EN single image

mir-ad-20261009-006 · approved 9 Oct

caption opens on 'under 500 cal'

Caption (WhatsApp lane, gift on)

Lunch under 500 cal, from RM19++ a meal. 🍱

Cooked fresh every morning and delivered straight to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U4-EN single image

mir-ad-20261009-007 · approved 9 Oct

gift printed on the image

Caption (WhatsApp lane, gift on)

Ordering Mirra alone vs. with colleagues 😼

Ordering alone works too, but ordering together makes every meal cost less.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U5-EN single image

mir-ad-20261009-008 · approved 9 Oct

Caption (WhatsApp lane, gift on)

Today's lunch, sorted. 🍱

Every meal under 500 cal, cooked fresh every morning and delivered to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U6-EN single image

mir-ad-20261009-009 · approved 9 Oct

Caption (WhatsApp lane, gift on)

Lunch delivered to your office. 🍱

Every meal under 500 cal, cooked fresh every morning, with 50+ dishes on rotation.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U7-EN single image

mir-ad-20261009-010 · approved 9 Oct

Caption (WhatsApp lane, gift on)

What's for lunch today? 🍱

Stop thinking about it: every meal is under 500 cal, cooked fresh every morning and delivered to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U9-EN single image

mir-ad-20261009-011 · approved 9 Oct

Caption (WhatsApp lane, gift on)

Lunch, taken apart. 🍱

What's in the box is what we write: every meal under 500 cal, cooked fresh every morning.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U10-EN single image

mir-ad-20261009-012 · approved 9 Oct

Caption (WhatsApp lane, gift on)

The lunch you want isn't hard to get. 🍱

No more queueing for takeaway or oily delivery: every meal under 500 cal, cooked fresh every morning, delivered to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U12-EN single image

mir-ad-20261009-013 · approved 9 Oct

Caption (WhatsApp lane, gift on)

The best reminder at 12:30: lunch is here. 🍱

Every meal under 500 cal, cooked fresh every morning and delivered to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U13-EN single image

mir-ad-20261009-014 · approved 9 Oct

Caption (WhatsApp lane, gift on)

Lunch, to the point. 🍱

Cooked fresh every morning, under 500 cal, delivered straight to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U14-EN single image

mir-ad-20261009-015 · approved 9 Oct

Caption (WhatsApp lane, gift on)

No lunch decisions today. 🍱

Every meal under 500 cal, cooked fresh every morning and delivered to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U15-EN single image

mir-ad-20261009-016 · approved 9 Oct

caption opens on 'under 500 cal'

Caption (WhatsApp lane, gift on)

Her lunch is under 500 cal. Please let her eat in peace. 🍱

Some lunches deserve to be enjoyed properly. Cooked fresh every morning and delivered to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U16-EN single image

mir-ad-20261009-017 · approved 9 Oct

caption opens on 'under 500 cal'

Caption (WhatsApp lane, gift on)

Lunch under 500 cal, this way. 🍱

Cooked fresh every morning and already on its way to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U17-EN single image

mir-ad-20261009-018 · approved 9 Oct

Caption (WhatsApp lane, gift on)

You look happier. Thanks, I had Mirra for lunch. 🍱

Lunch under 500 cal, cooked fresh every morning, delivered to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U18-EN single image

mir-ad-20261009-019 · approved 9 Oct

Caption (WhatsApp lane, gift on)

Today's lunch walked itself to the office. 🍱

Every meal under 500 cal, cooked fresh every morning, with 50+ dishes on rotation.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U19-EN single image

mir-ad-20261009-020 · approved 9 Oct

caption opens on 'under 500 cal'

Caption (WhatsApp lane, gift on)

Lunch under 500 cal can still taste really good. 🍱

Cooked fresh every morning and delivered to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

U20-EN single image

mir-ad-20261009-021 · approved 9 Oct

Caption (WhatsApp lane, gift on)

Too busy to even think about lunch? 🍱

So lunch is Mirra: under 500 cal, cooked fresh every morning, delivered to your office.

🌿 Nutritionist and chef designed
🍱 Chef-cooked fresh every morning, never frozen
⚡ Under 500 cal, and it keeps you full till dinner
🍚 Cauliflower rice, brown rice and quinoa, no white rice · unbleached pasta
🔁 50+ dishes on rotation, never the same lunch twice
💸 From RM19++ a meal
👭 Order with colleagues and every meal costs less
📦 Free delivery to selected areas

🎁 A gift with the 20 or 40-meal plans
👉 Order on WhatsApp to see this week's menu

Your answers to the 7 questions (first tab).
Captions: I write English captions, headlines and descriptions for the 11 reels, plus the website version of every ad if it runs there. They go through Jev against the review rules, then come back here for your OK.
- The reel captions follow the caption shape you approved for CN30: hook, problem, Mirra, end result, ✅ USPs, offer, then the WhatsApp or website CTA.
- They're written in natural Malaysian English, with no forced short forms.
The S7-EN story version gets its own ad_id and runs in Stories.
Build on Meta, all PAUSED: the WhatsApp lane copies its targeting from the live EN test (EVG-EN-ANDROMEDA), and the website lane from WEB-EN-SEP-UNTESTED.
- Each ad's name is its ad_id. It uses its own tracked WhatsApp link, your EN chat builder and the WAHA pixel.
- The build is audited: file, caption, link and carousel order on every ad.
You see the paused build, then give your GO. Only then does anything spend. Each live ad is written on chain (G8).
Measure: these are conversion ads, so they're judged on CTR, cost per chat and the real orders traced from WhatsApp. Meta can't see WhatsApp sales.

The full technical handover (account, ad sets, scripts, files, S3 archives) is on master: intel/mirra-en-reels-2026-10-14/ads-run/HANDOVER-EN-PAID-ADS-RUN-2026-10-19.md.